Pipeline contribution CAGR
Drove 36% compound annual growth in pipeline contribution from 2022–2024, then scaled contribution several-fold in 2025 following a company merger.
Suvoda01LOS ANGELES / CA34.0522° N
Marketing Executive · B2B SaaS
Building marketing engines that move businesses forward.
Full-stack digital marketing leader with 20+ years of experience turning strategy, teams, and technology into sustainable pipeline growth.
SYS / 02Growth that shows up
Selected impact
Growth that shows up
in the numbers.
More leads in two years
Reshaped the digital prospect journey across three business units through content, SEO, paid media, testing, and personalization.
CGSUsers in under five months
Grew a SaaS expense app from fewer than 100 SMB users on a conservative acquisition budget.
ItemizeLOG / 03Building the engine.
Experience
Building the engine.
Leading the team.
From hands-on optimization to executive strategy, I connect marketing investment to measurable revenue outcomes.
Full résumé01
2021 — Present
Vice President, Digital Marketing
Suvoda
Lead global B2B SaaS marketing strategy and execution through rapid growth, acquisition, and merger—connecting demand creation directly to pipeline.
02
2019 — 2021
Director, Digital Marketing
CGS
Led digital marketing and demand generation across three SaaS and outsourcing business units, doubling lead generation in two years.
03
2016 — 2019
Senior Manager, Digital Marketing
Episerver
Built lead generation, account-based marketing, and website programs that helped the company reach 120% of annual sales goals.
04
2014 — 2016
Digital Marketing Manager
Itemize
Owned the customer journey from acquisition through adoption and improved 90-day active user retention by more than 30%.
05
2009 — 2014
Manager, Digital Marketing
American Bar Association
Led award-winning integrated campaigns, exceeded a major recruitment goal by 219%, and trained nearly 100 content authors.
CAP / 04Full-stack marketing
Expertise
Full-stack marketing
leadership.
Strategy & Growth
Digital strategy · B2B SaaS funnels · Demand generation · Revenue alignment
Channels & Campaigns
Content · Email · Social · Digital advertising · SEO/GEO
Analytics & Optimization
Web analytics · A/B testing · Personalization · Conversion UX
Marketing Technology & AI
Web content management · Agent building · AI for marketers · Marketing operations
What's next
Let's build what
growth needs next.
I'm always interested in ambitious teams, complicated growth problems, and thoughtful conversations about the future of marketing.