Experience

A full stack marketing professional with over 15 years of experience creating and implementing successful digital marketing strategies. Gabriel works on the content, creative, website SEO, email marketing, lead generation, paid advertising, analytics, and the product. The prospect is the center of his practice from the top of the funnel through the nurturing process and to the sales pipeline. Using analytics, agile marketing tactics, and rapid cycle iteration, to constantly drive conversions.

He also an amateur front-end developer and builds websites for fun.

See Experience

Director Digital Marketing / CGS [New York]

04.19 – present

    • Lead digital marketing team on demand generation strategy across three business divisions
    • Oversee content strategy and creation, web design, social media, and marketing operations
    • Balance and diversify lead generation sources for both earned (organic) and paid campaign strategies
    • Manage both paid and organic (SEO) search engine marketing (SEM)
    • Direct the design, functionality, and security of company website
  • Increased lead generation by 20% in 8 months and within budget

Senior Manager, Digital Marketing / Episerver [New York, Stockholm]

02.16 – 04.19

  • Plan and execute B2B-focused lead generation campaigns reaching 120% of company sales goals
  • Manage paid media advertising campaigns for Facebook, LinkedIn, Google, and Twitter
  • Coordinate partnerships for web-based paid remarketing
  • Create and execute automated email nurture campaigns to prospects using Marketo
  • Oversee website strategy to generate new business and retain customers
  • Train website authors and develop best practices across the global business
  • Cross-train on business development to plan first outbound outreach strategy
  • Design campaigns, processes, and content for initial outbound business development
  • Generate high-intent account lists and talking scripts for business development outreach
  • Work with technical pre-sales on messaging as a digital marketing subject matter expert
  • Implement GDPR strategy for website data collection and opt-in marketing
  • Present website and digital marketing best practices at annual software user conference

Digital Marketing Manager / Itemize Corp. [New York]

12.14 – 01.16

  • Build marketing strategy for subscription-based SaaS focusing on engagement, acquisition, and retention
  • Manage entire customer journey from top-of-the-funnel campaigns, product engagement, through paid conversion
  • Redesign and manage website to create a mobile responsive and cohesive brand across marketing assets
  • Create learner videos to increase product understanding and user engagement
  • Enhance upgrade and checkout funnel through multivariate testing to increase paid conversions
  • Reduce checkout friction through web-form UX/UI enhancements
  • Influence product UX/UI design, increasing engagement to generate over a 30% 90 day active user retention rate
  • Develop a retention plan keeping 85% of premium users month-on-month
  • Collaborate with Product Manager, Lead Development Engineer, Operations Manager, and Front End Developer

Manager, Digital Marketing / American Bar Association [Chicago]

7.09 – 11.14

Create cutting edge and award winning digital web presence for ABA Membership and Marketing Division campaigns.

  • Manage three member digital marketing team
  • Provide digital marketing agency style consultation to association marketing staff
  • Lead enterprise-wide digital marketing initiatives
  • Develop micro-sites for association membership marketing campaigns
  • Train authors on CQ5 CMS web publishing and Brightcove media publishing
  • Reduce dependency on external consultants saving over $100,000 annually
  • Provided design, technical, and training support to website authors across all departments
  • Contributed to strategic direction of website
  • Supported ABA membership and marketing digital campaigns and initiatives

Subscriptions Marketing Manager / American Planning Assoc. [Chicago]

10.05 – 9.08

Developed and managed marketing strategies for four publications, one subscription service and one education program.

  • Developed marketing plans, strategies, and budgets
  • Wrote annual marketing plans, strategies, goals, and objectives
  • Worked with product managers, information systems staff, finance staff, and designers on product development and marketing to increase subscription rates
  • Reviewed and approved marketing collateral design, marketing copy, and business rules for all direct mail letters, email promotions, and product specific web pages
  • Developed and administered subscriber surveys and focus groups
  • Analyzed and evaluated marketing analytics
  • Prepared annual marketing reports on effectiveness of all marketing campaigns
  • Increased education program attendance by over 100 percent in two years
  • Launched monthly email subscriber campaigns for two publications 

Marketing Specialist / OneSource Exhibits (Skyline Exhibits) [Chicago]

9.04 – 9.05

  • Designed website and email marketing campaigns
  • Developed extensive product website

Membership Coordinator / Chicago Council on Global Affairs [Chicago]

10.02 – 9.04

  • Coordinated five person membership team: member data solutions, customer service protocol and member trend analysis
  • Increased membership retention by 100 percent over two years
  • Trained, supervised, and supported twenty database users
  • Implemented ecommerce and subscriber email marketing systems

Development and Research Coordinator / Aspen Institute [Chicago]

3.01 – 9.02

  • Facilitated a 52,000 constituent database administered across eight departments
  • Assisted in special event planning by tracking participants, gifts, and fees in constituent database


 

Education

Gabriel McIntosh EducationMy unique education is a mix of the traditional and unconventional. I have a Bachelors of Science from Michigan State University and spent a year taking post-graduate studio art classes at School of the Art Institute of Chicago.

Michigan State University

2000   

Bachelor of Science in Park, Recreation and Tourism Resources

School of the Art Institute of Chicago

2008/2009

Post Bachelor classes in painting, new media, and art history   

 

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